3D, Augmented Reality, Virtual Reality

Most recently, I art/creative directed content for Microsoft’s 3D ecosystem; Office, Paint 3D, Photos, Mixed Reality Viewer, HoloLens, Remix3D & more

While I’m passionate about bringing ideas to life through visual communication, it’s imperative these efforts solve and support specific project & business objectives.


Microsoft

Art Director | Spatial Content Team
2016-2018

I was tasked with standing-up a high volume creative asset production pipeline and managing the day-today operations. Responsibilities included the following:

  • Art and creative direction on a variety of projects ranging from 3D art asset production, augmented reality & virtual reality animations, VFX, EDU focused activities to a world/character style guide

  • Establishing and managing multiple high-volume art asset production pipelines

  • Managing the relationships and day-to-day operations with internal, domestic and international partners; 3D production companies, concept studios, creative agencies, on-site graphic designers, 3D artists and VFX artists

  • Working on special undisclosed projects (mainly art & design direction and some creative direction)


Step 1. Create a solid foundation

My team was tasked with creating the majority of spatial content for Microsoft’s 3D ecosystem. While it was crucial that we made amazing content for a variety of partners, ranging from Office to Paint3D, it was also crucial our efforts could scale to handle the sheer volume of content.

In efforts to create a solid foundation I started by: defining creative pipelines, selecting talent and managing day-to-day operations. I designed and implemented scalable creative pipelines to effectively take all types of creative from concept to completion. I provided daily art and creative direction to a wide group of talented creatives ranging from concept artists, 3D animators, VFX artists, to visual designers and audio engineers.

flow.png

Defined work flows, roles and responsibilities

pip.png

Tracked assets and assigned clear actionable tasks


The World of Elements

Art Direction, Creative Direction, Design Direction, Project Management

I led the creative development for THE WORLD OF ELEMENTS. This involved visualizing A.I. bots across a variety of mediums ranging from digital interactions and animations to physical objects.

temp.png
T4.png
T1.png
T2.png
T3.png
PIX.png

It was important for the characters to visually scale to accommodate various form factors ranging from powerful desktop machines to low-end mobile phones with limited visual real-estate.  


3D for Everyone 

Art Direction, Creative Direction, Project Management

I provided art direction, creative direction and production management for Microsoft's 3D for Everyone initiative. This involved creating a visually and thematically diverse range of 3D models, animations and special effects easily accessible to everyone. These assets populate the various touch points of Microsoft's 3D ecosystem. I established processes and implemented tools to effectively communicate and manage creative teams and track thousands of assets. 

snail.png

"Retro-Pop" and "Occupations" Stylized Characters

Art Direction, Creative Direction, Project Management

Collections had unique business, technical, UX and artistic requirements. These fun cast of characters was created to facilitate creative play in Paint3D; remix them, paint them, create your own narrative.


occupations.png

"REMIX & LINEAGE" User Scenario

Art Direction, Creative Direction, Project Management

Several modular collections were created to facilitate "REMIX-ing". Remixing was a fun way to introduce users new to 3D while showcasing Paint 3D's capabilities. Users combined, positioned, scaled, rotated and textured existing assets to make their own unique 3D creations.

EDqMBHlDzm-s9D.jpg

Diverse range of subject matters and art styles

Art Direction, Creative Direction, Project Management

I oversaw the creative production for a large variety of assets with subject matters ranging from creative play to education and art styles ranging from realistic to highly stylized.

ocean.png


S9WSwgn1EJjDnj.jpg
vXMlrK0Tgusb_a.jpg
Q18rw2P3Bjm-Ep.jpg

pqqlKGN7XcQR2h.jpg
bX1AcwBf0Mjv7b.jpg
EQTusrC7WvU52n.jpg

In efforts to increase awareness for various initiatives, I art directed and designed several Windows Themes.


edu.png

bugs.png

Versatile, interoperable assets; leveraging the economy of scale

Art Direction, Creative Direction, Project Management

It's important that assets can be utilized throughout the Microsoft 3D ecosystem. These touch points support a variety of user scenarios utilized by a diverse range of users. Touch points include: Paint 3D, HoloLens, Office, Photos, Mixed Reality Viewer and other undisclosed projects.

The school bus can be utilized by a very young audience, but easily adapts to an older Gen-Z audience.


Beyond "cool"; intuition + data + iteration = success

Several collections were designed to facilitate specific user scenarios. UR and telemetry was gathered for a variety of subject matters and art styles. Incremental learning informed future collections. This Flat 3D style was a creative solution to address specific technical and user scenario requirements for the target application; e.g. facilitate creative play, enable fast downloads and showcase Paint 3D's texturing capabilities.


Augmented Reality Animations 

Art direction, Creative Direction, Project Management

I defined principles and established a creative framework to facilitate brainstorms. Several AR animations were featured in HoloLens's most popular application Holograms and Microsoft's Mixed Reality Viewer

This "Pug Bubble Gum" animation was based off of one of my children's book ideas.  An octopus finds a discarded piece of bubble gum at the bottom of the ocean floor and the adventure begins! Here are a few of my published books.

I was happy to see Alex Kipman, the creator or HoloLens, feature "Pug Bubble Gum" in his twitter feed :)

hz5UkxUFbP9mAm.jpg
MiH_dFhpDSvRBW.jpg
XiWrW9Q_3GptAQ.jpg

Process

The process can be messy, and the path isn't always well defined, but with a positive solution-oriented attitude, great team, awesome tools and processes, we usually arrive at a good place. Here's a glimpse into the creative development process for a series of augmented animations for Microsoft's Mixed Reality Viewer.

process.png

Recommendations

View on  LinkedIn


"I've been a big fan of Nate's illustrative work for a long time, but recently I had the chance to collaborate with him closer and observed his great skills as Art Director, Nate has an incredible eye for good artistic quality, he is methodic and a sharp idea-man, with strong creative process and solid organizational skills. Besides that, he is also a great team player. Any team will be lucky to have Nate's skills on their side!!"

Alberto Cerriteño
Principal Art Director at Microsoft | Windows Next - EDM


"Nate is a smart and enthusiastic Art Director with a great eye for visuals as well as a great brain for design. When we work together, he regularly contributes to ideas way beyond just art and has demonstrated a willing to go the extra mile to make stuff work. I totally trust that when Nate is on something, it's going to be awesome.

On top of his prodigious talent, he's a good person and has managed to work well with everyone he's encountered on our team."

Struan Robertson
Principal Creative Director at Microsoft


I have really enjoyed collaborating with Nate this year on the 3D for everyone program at Microsoft. He leads with kindness, openness, listens to all voices, and provides great insight and feedback to any solutions we are trying to tackle. I'm excited to continue growing our collaboration and evolving our products together!

Rachel Hatley-Starnes
Art Director, Microsoft, Future Innovation and Experiences


"Nate is a jack of all trades Art Director who can help manage diverse pipelines of artist content and switch up styles, genres, mediums, and underlying art tools at the drop of a hat. As a collaborator, he's a great person to riff with, spinning up new ideas, and then taking them and refining them for artists to begin work. When it comes to overseeing production, his experience has taught me a lot about how to handle directing high volumes of content without getting too bogged down that you become a production bottleneck. As an independent illustrator and creator it is clear that is drive doesn't stop when he heads out the door each day. Combined, I think these are the sort of traits anyone would look for in an Art Director."

Andrew Klein
3D Lead at Microsoft


"Humble and very creative Art Director. It was an amazing experience to work with him in Microsoft, he has a very unique vision through his personal imagination that adds his personal style to every project. He is also a natural leader and a great companion."

Carlos Go-niji Loera Orozco
Senior Motion Designer/VFX Technical Artist at Microsoft


"Nate has brought a great perspective to the projects we've worked on together. He's great at balancing his contributions as an art director with project constraints and goals. In addition to those skills, he brings a great demeanor and temperament to the fast-moving environment in which we've worked together."

LaSean Smith
Studio Manager at Microsoft


"As an Art Director Nate was excellent at communicating his vision while being hands on with his team to lead them to the right outcomes. While working with him, I found him to be passionate about his craft while also being realistic on what could be delivered. He was also super flexible when we had crazy last-minute requests and had a "can-do" attitude that helped us meet numerous deadlines. Nate is a pleasure to work with and would be an asset to any product."

Tarrah Milo Wilson
Producer & Design PM: Video Games & Virtual Reality


“Nate is a pleasure to work with. He communicates very clearly on what he is looking for in a project. Always has a developed clear/creative vision on the project he's involved with. He always gives great feedback/solutions.

The most important of all, Nate always has a great positive attitude which helps the whole team.”

Chris Kent
New Media Content Creator